Ways to tell you're suffering from an obsession with local search

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

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Taboos about social media that you should know

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Doing so could …

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Find out more about keywords

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a …

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Write a keyword-rich introduction about quality

Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions …

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Optimise your website navigation

Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. For advanced users, the information an analytics package provides, combined with data from your server log files …

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75% of users never view the second page of search results

The day may come when links are less important to rankings, but that day hasn’t arrived yet. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in …

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Your content marketing campaign will fail unless you integrate SEO

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers …

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The first indication should be hosting location

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on …

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Complete preliminary keyword research

Using structured data, you can serve Google your address details in the most convenient way. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. When it comes to writing effective SEO …

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Use Google Adwords & PPC Ad Campaigns

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. When it comes to long-term SEO strategies, there are so many tactics to consider. Niche directories and directories attached to informative websites for a specific …

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Failing To Optimize Keywords

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. The best way to get backlinks from other blogs and from social …

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There's more to online marketing than just SEO and content

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you …

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Both SEO and social media posts drive website traffic

Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page …

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Think like a human not a spider

User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t …

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