Its all about search queries

Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening from the off, so the simple method is always the best. Make sure …

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Have a category description paragraph

JavaScript files should be free from syntax errors. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic …

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Think like a human not a robot when it comes to SEM

Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Search engines will penalise or even completely hide pages …

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One element of your strategy should look at link bait

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). When you write …

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Can a techie truly understand meta tags

This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. When a search engine crawls your site, it moves slowly from one page to another by following the links on …

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Small but important things to observe about anchor text

Now, most people know to avoid buying their followers. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Although these citations are indeed helpful across the board, they are particularly useful in …

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We're searching in different ways today

SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Use an online tool to …

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Removing unnecessary plugins for SEO benefits

Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Target 500 to 1 …

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Promoting Your Site to Increase Traffic

You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. If you’re familiar with SEO, you’ll already know the importance of keyword …

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Setting up an internal linking strategy

ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Canonicalizing a …

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Don't do it one-off

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Keywords should be relevant. This …

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Link internally where possible

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Google won’t penalise duplicate content. Instead it will decide which …

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Better Visibility on Social Media

In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results …

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More about the pros and cons of link building

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Duplicate content is content that appears in more than one …

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Advanced content analysis SEO principles

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

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Web page optimization

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. If you are focused on a local market, it is …

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