Create content about LSI

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

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Design + googlebot crawlers = Greatness

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. Rewriting the description for a …

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My thoughts on site submissions

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on …

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Quality over quantity when it comes to hits

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead …

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Don't throw in the SEO towel

There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. The better your content is organized and the more quality you …

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Wait. Is offsite SEO really that simple?

For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit …

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Check browser and screen resolution compatibility

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Understanding searcher intent

Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! The page …

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Table code has never been anything that choked the search engines

Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on …

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How does cross linking work?

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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SEO great content best practice

You will never get enough traffic on your website. That’s the human nature. We always strive for more. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short …

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How Google's +1 Button Affects SEO

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site …

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Everybody sees comfort online!

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. When SEO isn’t done right it can be …

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Making Websites More Visible

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. Social media networks …

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How Often Should You Update Your Content?

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). There …

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Use Cases

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Link-building can also come from building a targeted and involved community. The more regular visitors a …

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Use keywords in your images

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks …

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Contribute to the conversation

Google, now more than ever, don't just want more content, they want content that they feel is quality. Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Google will bring people to your website …

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