Learning about keyword research

An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social in the right situations. Would you feel comfortable providing this website your credit card information? Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The …

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How to learn about scraping in a few hours

You’ve probably come across a few when you were looking for some answers and came across pages that did not answer your question. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide …

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Random musings on reporting

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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This story about keyword research will haunt you forever

When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it’s vital for a business …

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Things your competitors know about local search

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. SEO moves fast …

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Takeaway tips for organic links

Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name …

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Anchor text is about getting clicks

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. The search engines continuously invest in improving their ability to better process the content …

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Track organic traffic and your website inbound links

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. A search engine results page (abbreviated …

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Analyze The Keywords Your Competitors Use

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Build idea and search-intent based Content

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Your keyword list should be a living document that you check and update at least …

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SEO on-page best practice

If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for …

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