Discover competitors' common backlinks

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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The steps needed for putting canonical URLs into action

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. As far as placement of banner ads in the area that is visible without scrolling, “less is more.” Anchor text (alternative terms: link text or reference text) is the text …

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How to diagnose bread crumbs related issues

Original Content Is King, they say. Many people get stuck at the starting line when coming up with evergreen content. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. The appearance of search engine results pages is constantly …

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Its all about plugins

As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Search engine algorithms are used by Search Engines to rank websites and their content accordingly. People tend …

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Having fun with blogs

A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success. Search engines use a number of factors in scoring, and these factors are …

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Essential indexes for your links

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Learn which industry ranking factors are important to your business and how to improve your online rankings. If you think about it, having a Google Search Console, a Google …

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Create an e-book or guide every three months

It has long been understood that Google’s ranking algorithm is complex (by design). Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your …

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Advanced on-site SEO principles

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the …

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Schema mark-up is a requirement for your content

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. On page SEO refers to those elements …

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Don’t Forget to Check Plurals

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Why are backlinks important?

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Onpage factors matter more than with Google

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. The One Percent Rule states that only a tiny fraction of people within any …

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Do Your Research

Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Use search engine friendly permalinks …

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Search For Broken Link Building Opportunities On Pinterest

Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. How do …

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Invest in Great Content

Never sell yourself short and never assume anyone knows your business better than you. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you …

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You need to understand keyword intent

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome …

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