Let's follow splogs best practise

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Setting up Google My Business …

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The secret behind rankings

Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. If your site structure is something you’re not really able to change (easily) then you need to look at the number of pages. I always encourage my team to …

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Can ROI help improve my search engine placement?

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. When you read about similar or overlapping areas every single day, you start to spot patterns. A short click, on the other hand …

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Some sites are not as good as they seem

By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. Common approaches to fixing this problem are to either canonicalize both to a single version or …

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Large Number Of Authoritative DoFollow Links Pointing To Site

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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Time to Do The Research

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost …

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Publish content that has a high potential for shareability

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Search engines want to deliver the best results to searchers based on the search terms visitors …

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Optimize for people

Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related …

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Content marketing serves more than one very useful purpose

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the …

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Track it!

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. In Google search results, you only have space for 70 characters in your …

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Tags, tags, tags!

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. The basic premise is that a page will show up in search …

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How Many Words Can I Optimise A Page For?

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving …

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Don't go overboard at the risk of being penalized by Google

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). Repeatedly building over-optimized, spammy backlinks overtime will …

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Get an indirect backlink from your competitor

Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that …

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Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Search engine …

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