Search engine health checks should look at bounce rates

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. When it comes to long-term SEO strategies, there are so many tactics to consider. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content …

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How to learn about domain authority in a few hours

Since your site is the center of your digital marketing world, you’ll want to make sure that SEO is at the forefront of development. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition …

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Don’t just optimize content for a single target phrase

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. The meta description is not a ranking factor, but it does play an important part in optimizing your …

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Use social sharing buttons as a matter of course

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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Getting Started with SEO Keyword Research

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Google, now more than ever, don't just want more content, they want …

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Planning the Takeover

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Your …

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How to Optimize for Voice Search

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Search engines use links to crawl the web. Crawlers will …

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Start by identifying your core set of target keywords

Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. It is not …

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SEO LSI keyword analysis best practice

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Today, due to the way backlinks …

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