Ways to tell you're suffering from an obsession with local search

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

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Search engine health checks should look at bounce rates

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. When it comes to long-term SEO strategies, there are so many tactics to consider. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content …

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Difficult things about white hat SEO

No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product …

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Design + googlebot crawlers = Greatness

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. Rewriting the description for a …

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Learning about keyword research

An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social in the right situations. Would you feel comfortable providing this website your credit card information? Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The …

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Search marketing implications related to bounce rates

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Choose Relevant Images – It can be tempting just to attach any cool-looking picture …

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Take care when dealing with backlinks

Organizations should take many factors into account when pursuing an SEO strategy. In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Now, the actual content of the page is the driving factor which the keyword is …

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Small but important things to observe about anchor text

Now, most people know to avoid buying their followers. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Although these citations are indeed helpful across the board, they are particularly useful in …

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Takeaway tips for organic links

Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name …

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Find out more about SEO campaigns

Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions …

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Having fun with blogs

A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success. Search engines use a number of factors in scoring, and these factors are …

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Google prefers secure websites

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

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Keep URLs short

After implementing any SEO technique, you need to monitor your efforts. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right …

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Essential indexes for your links

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Learn which industry ranking factors are important to your business and how to improve your online rankings. If you think about it, having a Google Search Console, a Google …

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Track organic traffic and your website inbound links

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. A search engine results page (abbreviated …

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Create an e-book or guide every three months

It has long been understood that Google’s ranking algorithm is complex (by design). Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Repurposing your content is not just a …

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Publish content that has a high potential for shareability

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Search engines want to deliver the best results to searchers based on the search terms visitors …

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Have a category description paragraph

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Typically, people visit Google to help them solve a problem or they’re …

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Build idea and search-intent based Content

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Your keyword list should be a living document that you check and update at least …

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Don’t just optimize content for a single target phrase

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. The meta description is not a ranking factor, but it does play an important part in optimizing your …

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Setting up an internal linking strategy

ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Canonicalizing a …

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Schema mark-up is a requirement for your content

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. On page SEO refers to those elements …

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Does more traffic directly imply more revenue?

You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank …

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Help create content (that builds links)

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Google will show less information in …

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New page creation

Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than …

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Use Cases

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Link-building can also come from building a targeted and involved community. The more regular visitors a …

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Use keywords in your images

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks …

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Link to internal pages on your site

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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Optimize Social Share Image Settings

You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. At the heart of it, keyword clustering is what it sounds like: you are taking relevant …

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How Many Words Can I Optimise A Page For?

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving …

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The most time consuming aspect is coding changes to the site

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” So what type of website would get the …

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SEO LSI keyword driven best practice

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Being listed at the top of the results not only provides …

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Creating a Website on Your Domain

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through …

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Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Search engine …

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SEO LSI keyword analysis best practice

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Today, due to the way backlinks …

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