Use topic clusters for effective SEO

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. They …

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Small but important things to observe about link research

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

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Measure and Improve by paying attention to citations

To keep readers coming back for more, year after year, making relevant content that sticks is necessary. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. People continually say that SEO is dead and that …

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Its all about search queries

Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening from the off, so the simple method is always the best. Make sure …

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Taboos about social media that you should know

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Doing so could …

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The secret behind rankings

Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. If your site structure is something you’re not really able to change (easily) then you need to look at the number of pages. I always encourage my team to …

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Trigger the buying process with your title tag

Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of the site and determine how much logical sense the page makes. Good SEO consultants are hard to locate and they …

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Discover competitors' common backlinks

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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One element of your strategy should look at link bait

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). When you write …

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This story about keyword research will haunt you forever

When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it’s vital for a business …

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The discovery shortcut: Learning from competitors

Categories are other components of blogs that can help your SEO effort. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words …

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How to diagnose bread crumbs related issues

Original Content Is King, they say. Many people get stuck at the starting line when coming up with evergreen content. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. The appearance of search engine results pages is constantly …

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Its all about plugins

As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Search engine algorithms are used by Search Engines to rank websites and their content accordingly. People tend …

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We're searching in different ways today

SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Use an online tool to …

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Make Sure Redirects Persist

Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about …

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Check browser and screen resolution compatibility

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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SEO great content best practice

You will never get enough traffic on your website. That’s the human nature. We always strive for more. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short …

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Think about how to incorporate keywords into your article

It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. Low-quality links can lead to a higher bounce rate and click-through rates …

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Time to Do The Research

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost …

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Your content marketing campaign will fail unless you integrate SEO

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers …

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Sprinkle LSI Keywords

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. If you’re new to the SEO game it's easy to …

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Removing unnecessary plugins for SEO benefits

Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Target 500 to 1 …

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Don't make your own URLs compete against each another

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. In order to improve rankings for long-tail keywords, make sure that …

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Content marketing serves more than one very useful purpose

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the …

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Don’t Forget to Check Plurals

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Real Websites take time to index

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Being aware of how SERPs work, having an understanding of user intent, utilizing …

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Why are backlinks important?

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Don't go overboard at the risk of being penalized by Google

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). Repeatedly building over-optimized, spammy backlinks overtime will …

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Planning the Takeover

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Your …

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Don’t forget to 301 redirect your old URLs

The rise of social media on the Web has created a host of new signals that search engines can consider. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes …

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Think like a human not a spider

User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t …

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You need to understand keyword intent

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome …

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