What everyone ought to know about RSS feeds

In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. Search drives the web -- roughly two-thirds of website visitors originate from organic search. If you’re struggling with writing website content …

more ...

Write a keyword-rich introduction about quality

Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions …

more ...

Create content about LSI

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

more ...


Random musings on reporting

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

more ...


Things your competitors know about local search

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. SEO moves fast …

more ...

What are you trying to do?

On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you’re lucky. If your Google keywords relate to your business or website, where is your site in the search results? Increasingly specific and much longer search queries are required in …

more ...



I bet you didn't know this about forums

SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. If a person goes …

more ...

Tactics around link exchanges

These dependable performers are great to have around. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. But to reach those that are searching for you it is important to rank higher in the search engines …

more ...

Facts about mobile search that will make you think twice

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

more ...

Takeaway tips for analytics

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

more ...

Wait. Is offsite SEO really that simple?

For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit …

more ...

Anchor text is about getting clicks

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. The search engines continuously invest in improving their ability to better process the content …

more ...


75% of users never view the second page of search results

The day may come when links are less important to rankings, but that day hasn’t arrived yet. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in …

more ...

Table code has never been anything that choked the search engines

Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on …

more ...


How does cross linking work?

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

more ...

Analyze The Keywords Your Competitors Use

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

more ...

The first indication should be hosting location

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on …

more ...

How Google's +1 Button Affects SEO

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site …

more ...

Number of outbound links

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

more ...

Is there a further shift towards user focussed factors?

You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. If your products or services are good and you have …

more ...

Everybody sees comfort online!

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. When SEO isn’t done right it can be …

more ...



Use Google Adwords & PPC Ad Campaigns

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. When it comes to long-term SEO strategies, there are so many tactics to consider. Niche directories and directories attached to informative websites for a specific …

more ...

Use social sharing buttons as a matter of course

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

more ...

Link internally where possible

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Google won’t penalise duplicate content. Instead it will decide which …

more ...

Onpage factors matter more than with Google

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. The One Percent Rule states that only a tiny fraction of people within any …

more ...

Tags, tags, tags!

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. The basic premise is that a page will show up in search …

more ...

Obtain Quality Links

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites …

more ...

Are all links the same?

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Poor spelling has always had the potential …

more ...

Better Visibility on Social Media

In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results …

more ...

SEO on-page best practice

If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for …

more ...