When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords.

Make sure your content is highly readable and can answer those longer tail queries

Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods.

Longtail terms

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site.

Creating inspiring content for your business

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. According to Gaz Hall, a UK SEO Consultant : "Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes."

Your content marketing campaign will fail unless you integrate SEO

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign.