So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS.

Search engine health checks should look at widgets

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. It can be scrapped content Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! (a web script visit pages and scraps contents of them). When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social media and website visitors as well. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility.

Google ranking factors can be affected by page rank

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. It is not uncommon for Internet users to only review the first few results when they search for a particular term. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. This isn't the case, however.

Keywords in Special Places

All search engines attempt to determine the most important words on a page, in a tag, or in a link. Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to their list for later crawling. You want your company’s name to be one of the first results that they see. According to SEO Consultant, Gaz Hall: "Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives."

You may be asked about widgets in your marketing interview

A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. They Have you ever dreamed about Oxon AA for this? get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. It is called implied linking as there is basically no link to go back to the source site. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities.