The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Link-building can also come from building a targeted and involved
community. The more regular visitors a site has, and the more passionate
those fans are, the more likely webpages will be read, shared, and linked
Look for scraped content on your website
Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured.
Making your site easy to navigate
Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions.
Why does backlink indexing matter?
The search engines will act rapidly to penalize sites that contain viruses or trojans. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Most marketers focusing on SEO break down SEO into onpage
efforts and off-page efforts. And when focusing on
off-page efforts, a common SEO mistake marketers make is
believing that their site will receive more SEO traffic if only
they can find enough websites to build links on. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Appropriate use of headers are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important."
Why are title tags important?
The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Search engines no longer value pages filled with targeted keywords. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand.