Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. There's nothing like marketing in the minute.

Get an indirect backlink from your competitor

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long run, and could seriously damage your search rankings. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship.

It Pays To Be Connected

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term.

Check the Competition's Backlinks

You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. Gaz Hall, a Freelance SEO Consultant, commented: "SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. "

Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Remember that your success in SEO is directly proportional to the amount of effort you exert. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing.