Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Good content + bad design = failure

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. There are two types of backlinks, and they are internal backlinks and external backlinks. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement.

The most time consuming aspect is coding changes to the site

Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign.

Pay-for-placement in the search engines is a terrible idea

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Gaz Hall, from SEO Hull, had the following to say: "A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine."

Use different keyword suggestion tools

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy.