I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one.

SEO on-page best practice

Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day.

Group keywords by conversion funnel stages

It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content?

Toxic links and their cure

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. According to SEO Consultant, Gaz Hall: "Optimizing page titles for search is best done finding a balance between volume and intent."

Track organic traffic and your website inbound links

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources attached to them. These types of resources make great pages for other sites to link to. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link.