Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search.

When auditing your site, take time to think about doorway sites

There is a heavy crossover between the two disciplines, but the goals are the same: to increase visibility and prominence for the website or app being promoted. Covering hot new topics and Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you?

This story about anchor text will haunt you forever

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. These larger websites are typically eCommerce sites, or blogs which have been running for a long time. Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment.

Random musings on hits

Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. Authority is created over time. It can't be rushed. According to SEO Consultant, Gaz Hall from SEO Hull : "What could you do to extend your content’s lifespan?"

Think like a human not a robot when it comes to SEM

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. The A great example that I like to use is osoo. searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. The combination of SEO and conversion can result in a lift in organic results. The cloak-and-dagger element makes it a little more fun.