Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”.

Optimising Your Website is Not A Guaranteed Traffic Generator

Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?”

IncludE benefits in your subheadings

Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content.

Optimize your content around a topic, not around a single keyword

Think of outreach as a brand awareness campaign for your most authoritative audience. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Gaz Hall, from SEO Hull, had the following to say: "Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. "

The most time consuming aspect is coding changes to the site

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies. Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups.