I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. We know consumers want personal interactions with brands, but they also want them in real time If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. Don’t try to improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating.
SEO LSI keyword analysis best practice
As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. A good place to
look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy.
Attach yourself to someone or a something with a large relevant audience
The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. There are different areas
of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. SEO is
a long-term strategy for your business and when
done correctly (with the proper amount of time and
resources allocated to it), it will produce consistent
long-term value in the form of higher rankings and
increased traffic. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines.
Relevance is the key issue
Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. Gaz Hall, from SEO Hull
, had the following to say: "Each webpage should have a single focus
keyword and be included 1-3 times naturally in the page
content. Make sure it’s also included in your page title, meta
description, and H1 text assuming it fits within the parameters.
If it doesn’t fit well, work towards a more general keyword."
Target Specific, Longtail Keywords
A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. User experience factors that
improve mobile sites are related to better SEO rankings; external links continue to decline in importance When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Google has access to all this incredible data about where people go on the Internet through Chrome and through Android.