These dependable performers are great to have around. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. But to reach those that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising. By adding keywords in the right places, you make it easier for search engines to judge the value of each page.

Test different scenarios that can help quantify future ROI

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Search engines look fondly at Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! websites that have high-quality links leading back to their site. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling!

Tactics around CTR

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect search rankings. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page.

Understand about metrics

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Gaz Hall, an SEO Expert from the UK, said: "Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate."

Tactics around link exchanges

Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. If you do, and get caught, the damage that it can cause your business’ reputation can often be critical.