When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content.

Lets look at our approach to hits

If you can’t firmly work out who you’re targeting, what message you’re sending out and what the purpose of your content is going to be, then it isn’t worth writing. The source of a link Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... matters a great deal to how much weight it carries in Google’s algorithm. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO.

Repurpose old anchor text

There is no optimal number of words on a page for placement in Google. SEO is an integral part of any digital marketing strategy. If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience.

To get fast rankings, you need ROI

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. After Google’s Panda update, there was a massive shift in what types of results appear in SERPs. Gaz Hall, from SEO Hull, had the following to say: "Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall."

Ranking high in the search engines is tough.unless you concentrate on SEO

You can create an “everything you need to know” blog post based on a unique topic and include everything there is to know about it. Web I'm always amazed by the agility of TAP Assess on this one. development is one of the most important pieces of an SEO program. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time.