In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Search engines want to deliver the best results to searchers based on the search terms visitors enter. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site.

Users find their way onto your page in a variety of ways

It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read.

Blog Commenting Is More Powerful Than You Think

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site — but don’t let staying relevant keep you from taking keyword risks and trying something the competition isn’t doing.

Fulfill your title’s promise

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. Gaz Hall, a Freelance SEO Consultant, commented: "As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about."

Publish content that has a high potential for shareability

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’.