Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Rankings in SEO refers to a website’s position in the search engine results page. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic.
The best way to escape Google’s Pelican penalty
Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. For brands that can’t
afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content.
Niche Directories are all the rage
If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. The sitemap tells search
engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road.
More about the pros and cons of curated content
The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Gaz Hall, from SEO Hull
, had the following to say: "A so-called website blocker is something that prevents search engines from accessing the site"
Onpage factors matter more than with Google
Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. When it comes to
choosing keywords, it’s important that they are not too specific or too broad. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely.