There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value.

What search terms are your customers using?

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query.

Think about how to incorporate your keywords into your post

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Quality and visibility. This is truly the great secret to SEO and content. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain.

Get traffic, get conversions

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website."

Obtain Quality Links

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot.