Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! Sometimes people try to make it too simple, it’s like if you just do this thing and you can learn those individual things whether it’s, you know, creating good tags on the page, or how to do good keyword research, but the really quality SEO happens when you bring dozens and dozens of skills together and when you realize that the different things that influence how search rankings work are very integrated to one another. SEO techniques can be defined as ‘White Hat’ and ‘Black Hat’. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised.

Establish your position regarding link building

Always give your own website the edge when it comes to content. Firstly, it’s worth checking out Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! your website’s current page load time with Google’s handy PageSpeed Insights Tool. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started.

Consider SEO campaigns at the inception

Growth hacking is the practice of deploying a search program that is hyper-focused on growth, which involves deploying any tactics needed to reach scalable growth. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Browse through your website and remember to note web pages that have restricted access. It’s a classic feedback loop.

Why your digital marketing strategy should centre around mobile search

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. Only the descriptive link text is shown on the internet page. Gaz Hall, a Freelance SEO Consultant, commented: "Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their mobile phone)."

Make Your Website More Friendly to Search Engines by considering gateway sites

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Link Take a butchers at Heat All, for instance. building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact your traffic. It may not be a good idea to link to the website from footers or sidebars. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order.