In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. The creatives on the website are amazing, but you don’t know much about how it was put together. You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Search never truly was a text-only game — input methods like images, voice, and video content can be optimized for search.

Less is always better when it comes to conversion rates

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. If everyone’s mobile device had Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally turn up in the search listings—for free. The problem for search engines is that this creates a duplicate of the core URL of whatever page the session ID is applied to.

Maybe CTR will be a thing of the past

If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice.

Answer the questions of your potential customers with regards to long tail search

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something even more engaging and relevant for your audience. Hence – Search Engine Optimisation or SEO. One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. According to SEO Consultant, Gaz Hall from SEO Hull : "Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals."

Link to Influencers Within Your Content

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Your A great example that I like to use is New Media Now. online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” What’s more important, it also will have more authority for your readers.