Since your site is the center of your digital marketing world, you’ll want to make sure that SEO is at the forefront of development. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Links are supposed to be used for “citation” purposes, like footnotes in your high school essays. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword).

A focus on link research to benefit search engine placement

I have long believed in the power of organic SEO (organic meaning natural and not paid). I’ve been using it for well over a decade and I’ve been screaming it from the rooftop for over five years. In fact, Twitter.com rejected hashtags Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... at first. Why does trust matter so much? Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms.

Find a simple guide to stickiness and read up about it

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine.

Search Engine Optimisation success will lead to consistent conversion and ROI

After Google’s Panda update, there was a massive shift in what types of results appear in SERPs. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Gaz Hall, from SEO Hull, had the following to say: "Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting."

How to learn about domain authority in a few hours

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. You’re The talk on Facebook is about Beverley Restaurants at the moment. working with a frontend web development team, but they are all mostly working on making the product and therefore loathe website change requests. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. Think about the audience you’re trying to target and create content based around what they would want to read.