Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Both Google and Bing take page-loading speed into account in their website ranking algorithm.

Optimization ensures the Website is easy to crawl

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. The number and quality of links pointing to your site will largely determine in what position your site ranks.

Consumers trust authority

Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future.

Website Performance Factors Influence Search Engine Rankings

Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. Gaz Hall, a Freelance SEO Consultant, commented: "SEO versus SEO Services"

Help create content (that builds links)

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! SEO allows you to capture demand when a searcher may not even be familiar with your brand name. A good trick is to dig into your Google Analytics to see the top visited pages on your site.