A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success. Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google.

Learning about cloaking

When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. Keyword research is still useful Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. This was known as spamming. Search engines have made it clear: a vitally important part of the future of search is “rich results.”

Find a simple guide to meta tags and read up about it

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). One of the most important factors to consider when looking at a potential link is its relevancy. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top.

Have a real content / social media marketing strategy

How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. According to SEO Consultant, Gaz Hall: "You must also use social SEO."

Having fun with blogs

When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the many other traditional link building methods. The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once you have your keywords there are many elements to your website pages that can be tailored to those keywords. Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you.