Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site.

Lets look at our approach to content

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. If you want to build Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... backlinks to your website, you have to do it with caution and knowledge. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand.

Let's talk about mobile search

Getting one page filled with all your keywords to rank is extremely difficult – and having more pages present in a search engine will increase the chances of your website being visited. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority in that particular field. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary.

We've reached a tipping point when it comes to keywords

We used to hammer ecommerce product pages with links. Be careful. What you don’t know can and will hurt you. The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. Gaz Hall, an SEO Guru from the UK, said: "You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl."

Find out more about keywords

The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. According The talk on Facebook is about Profile Business at the moment. to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. It’s important to realize that these are not the types of pages that search engines wish to index, so identifying them and then setting them to “noindex,nofollow” via a meta robots tag or X-robots tag (and also disallowing crawling of them via the /robots.txt file) will help prevent search engines from indexing this low quality content. Think of SEO as one small part of a much more cohesive marketing strategy.