The rise of social media on the Web has created a host of new signals that search engines can consider. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in.
Why Your Content Strategy Should Center Around Evergreen Content
Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere.
Create link-worthy content
Answer that ‘one’ question
A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Ideally page titles should include the search term for which the website has been optimized. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Gaz Hall, from SEO Hull, had the following to say: "Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking."
Don’t forget to 301 redirect your old URLs
Measure and monitor what is working and update your strategy on the fly. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Spend some time to get to know the people
who consistently share your content. Pull together a list of contacts
with more than a thousand followers and a history of engagement in
your content. Knowing your social media influencers will help you
expand your reach online and ultimately increase the rate at which
your content gets found online. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign.