Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company.

Boost search engine rankings

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text.

Doing simple things like working on your On-Site and On-Page SEO, you can amplify your content's ability to rank

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign.

The key here is to make sure SEO is worthwhile

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Gaz Hall, a Freelance SEO Consultant, commented: "It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results."

Do Your Research

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media.