The day may come when links are less important to rankings, but that day hasn’t arrived yet. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic.

Free SEO might not involve spending money but it isn't the cheaper alternative

Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. The way in which consumers Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! search with be noticeably changed by digital assistants. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links.

Create better landing pages

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management.

SEO is all about marketing

It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. "

75% of users never view the second page of search results

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool.